2017-08-25 13:37Press release

CASALL X ROYAL BALLET

Casall is proud to announce a dynamic collaboration with the Swedish Royal Ballet. This partnership between two of Sweden’s most treasured and respected performance brands is founded on shared values.

“It feels great to cooperate with the Swedish Royal Ballet because our core values are very similar; we both strive for perfection and the highest possible quality in everything we do. We are both proud of our Swedish heritage and we both make stylish and beautiful things”  

 

 

- CARL AXEL SURTEVALL, FOUNDER AND OWNER OF CASALL

Since 2016, Casall has provided training wear and tools for the Swedish Royal Ballet team based at The Opera House in Stockholm; one of the oldest and most respected institutions of it’s kind and home to some of the most talented international ballet dancers, choreographers and producers in the world.

“As Sweden’s national stage for opera and ballet the Royal Swedish Opera, the vision is to be accessible for all and touch everyone with strong emotions. We choose to partner with Casall because as a specialised training brand, they truly understand the fundamentals of personal, ballet-specific dancer training. And the meticulous, holistic nature of personal training and preparation necessary to perform consistently at the highest levels of ballet dancing.”

 

 

- MIKAEL JÖNSSON, ASSISTANT BALLET DIRECTOR AT THE SWEDISH ROYAL OPERA.

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“Our collaboration shines a spotlight on the shared commitment to the Integrity and Innovation of both brands; on an individual, group and community level. We are supporting and celebrating artistic quality, with a pure and essential product, simply designed to elevate personal performance.”

- ANDREW O'SULLIVAN, HEAD OF MARKETING AT CASALL

Casall’s Holistic Training philosophy focuses on the importance of balance when it comes to health and wellness; reflecting their vision of offering a complete training and wellness concept for the modern athlete. Based on the three elements Heart (cardio), Body (strength/stability) and Soul (flexibility/mindfulness), Casall’s Essential collection is perfectly designed as a training foundation for the dancers at the Swedish Royal Ballet.

CASALL ESSENTIAL WEAR; SIMPLICITY IS THE ULTIMATE SOPHISTICATION

Casall has over 30 years’ experience of developing professional-grade training products. A philosophy of integrating designer sportswear and tools to create a complete training experience has always been their core foundation. To be progressive is in Casall’s DNA, so we continually innovate and push boundaries through sustainable fabrics, multi-functional design and an uncompromising approach to performance.

“Casall Essentials are timeless pieces with uncompromising performance. Everyday classic’s, carefully crafted for you and trusted by professionals every single day due to the extremely high quality and comfort of our conscious fabric choices. The essence of beauty is in the details”

 

- MARIE FREDROS, HEAD OF DESIGN AT CASALL.

The Swedish National Ballet Team are currently conducting a pre-season training camp in preparation for their production of Julia and Romeo, choreographed by Mats Ek in September. Tickets are on sale now.

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About Casall

The birth of the first Casall collection in a gym in 1984 showed the way: a holistic training brand from Sweden that combines a ‘Total Wellness’ vision with textile innovation. The key to our success lies in our state-of-the-art fabrics and in our pioneering spirit: creation of innovative products, research into new training methods or eco-responsibility.


Contacts

PRESS
GENERAL ENQUIRIES
CASALL AB