Casall Welcomes Louise Åkerlund as New Head of Design

As part of Casall’s brand journey, designer Louise Åkerlund, with experience from Filippa K and J.Lindeberg, is now joining as the company’s new Head of Design. 

As Casall enters a new chapter, Louise Åkerlund has been tasked with taking a comprehensive approach to the brand’s design expression across both activewear and training equipment. The goal is to establish Casall as the leading premium brand in the category, with a focus on design, function and uncompromising quality. 

“We are very excited to welcome Louise Åkerlund as Casall’s new Head of Design. With her impressive background, she brings not only a widely recognised creative talent but also a profound understanding of design, quality and materials —knowledge that lies at the very heart of Casall. She will be a central part of shaping the next chapter of Casall’s product excellence and brand journey,” says Carl-Fredrik Surtevall, CEO of Casall. 

Former designer at Filippa K and J.Lindeberg 

With many years of senior experience at Swedish fashion brands such as Filippa K and J.Lindeberg, Åkerlund brings a broad skill set that spans both sportswear and ready-to-wear collections. Her creative vision and passion for fit and quality make her a perfect match for Casall’s new direction. 

“I am proud and excited to contribute to Casall’s continued development. To me, Casall is more than just activewear; it is a brand with a strong tradition of quality and tailored fits, where the movement of the body is always at the centre. Being able to build on that heritage while introducing new perspectives feels both meaningful and inspiring. I hope to strengthen the creative expression and create collections that feel timeless while encouraging movement and well-being,” says Louise Åkerlund. 

Louise Åkerlund assumed her new role on 18 August 2025.