2025-10-24 08:30Press release

Breathe the Beat

Casall AW25 Sub Zero Capsule CollectionBreathe the Beat

Casall designs immersive breathwork class “Breathe the Beat” to connect body and mind for optimal performance.

 

“It all begins with the body. Through breathwork, we recalibrate it, balancing body and mind and setting the stage for your best performance. Intentional breathing deepens your connection to yourself, optimises oxygen flow, and helps us perform under pressure,” says Christina Ericsson, Global Chief Marketing Officer at Casall.

 

The pop-up event Breathe the Beat premiered a transcendent breathwork class that engaged body, mind, and soul in a sensory soundscape. With this multi-sensory approach, the breath becomes an anchor, allowing you to fully experience your body and the environment around you, tuning into sensations, sounds, and the rhythm of your heartbeat. Guided by the mantra “You only have one,” guests were invited to celebrate their body’s beauty and challenge its limits, activating deeper awareness and precision in every moment. 

 

“Our breathwork techniques strengthen the diaphragm and engage the core, improving stability, posture, and movement efficiency. By connecting body, breath, and mind, breathwork creates a deeper sense of balance, enhancing not only your workouts but also your overall health, energy, and emotional resilience,” says Christina Ericsson. 

 

For over four decades, Casall has designed with the body as its muse. This expertise reflects a deep understanding of movement, training, and how quality, function, and design can enhance how you feel and perform. During the event, the new capsule collection Sub Zero was presented, translating Bodycentric principles into winter performance wear. Celebrating the importance of being in tune with your body for optimal performance, Sub Zero offers pieces that enhance and honour your body, even when layering is essential.

 

“Braving the North’s cold winter climate requires a special kind of performance expertise,” says Louise Åkerlund, Head of Design at Casall. “For the first time, we’ve developed a complete layering system for outdoor training. Our signature Bodycentric approach is transformed for winter, featuring insulating materials, reflective detailing, and breathable padding.” 

 

Sub Zero capsule collection is now available in Casall Brand Stores, at casall.com, and through selected retailers.

 



About Casall

Since 1984, Casall Sport AB has been a leading name in activewear and home training equipment, with a focus on quality, design, and innovation. Today, Casall is available in around 30 markets—through its own Brand Stores, on casall.com, and via retailers worldwide. Casall Sport AB is part of the Casall Group, alongside Casall Professional AB, a supplier of professional gym equipment.


Contacts

Social Media & Community Manager
Erika Wahlén
Global Chief Marketing Officer
Christina Ericsson